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Question No: 1
Bashir wants to know how many people are visiting banner advertisers on his site. What should he measure to learn how often people are using the ads?
A. Content screen flow
B. Usability tests of the site
C. Click-through ratio on the ads
D. Image download rates of the ads
Answer: C
Question No: 2
Alfonse is looking for a process by which online payments can be securely routed through an ecommerce site. Which of the following should he use?
A. Automated clearing House
B. Payment installer
C. Payment pipeline
D. Digital cash router
Answer: A
Question No: 3
Which is the most common form of asynchronous service?
A. Customer service
B. Internet service
C. E-mail
D. Web service
Answer: C
Question No: 4
Jorge is the e-commerce administrator for his company's Web site. He is considering which type of security mechanism his company should use to communicate with their vendors. He chooses a virtual private network. Which of the following reasons support Alan’s decision?
A. VPNs allow secure data communication using the Internet
B. VPNs provide privileged access to secure public internet sites
C. VPNs lower the transmission cost of packets containing multimedia-enriched data
D. VPNs provide multiple virtual internet sites for companies at the lowest cost possible
Answer: A
Question No: 5
Which HTML tag allows you to provide detail about your e-commerce site?
A. <BODY>
B. <TITLE>
C. <META>
D. <P>
Answer: C
Question No: 6
The phase at which design concepts are joined with applications to form a total e-commerce environment is based on Organization and usage. What should the catalog designer consider at this step in the design process?
A. Real-world usage of the site
B. Operating systems
C. Programming language
D. Site colors
Answer: B
Question No: 7
All of the following are factors upon which encryption strength is based, except:
A. Secrecy of the key
B. Length of the key
C. Strength of the algorithm
D. Name of the key
Answer: D
Question No: 8
Which of the following can negatively affect usability on a web site?
A. Using the latest browser technology throughout the site
B. Providing a search function on the front page of the site
C. Including a clickable label or icon next to each product that allows visitors to quickly
add products to their shopping carts
D. Providing a feedback page on the site
Answer: A
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