Question 1.
A company is deciding whether or not to monitor employees' e-mail. 

What type of ethical issue is involved?

A. Accuracy
B. Property
C. Privacy
D. Accessibility

Answer: C

Question 2.
Collaborative filtering software is:

A. Software that keeps track of users' movements to interpret their interests.
B. Best for most endeavors.
C. Illegal, but popular.
D. Software that is user-controlled.

Answer: A

Question 3.
Which of the following is not a form of push technology?

A. Self-service delivery
B. Direct delivery
C. Search engine optimization
D. Mediated delivery

Answer: C

Question 4.
The most common online shopper is:

A. 55 or older.
B. 35 to 54 years old.
C. 20 to 35 years old.
D. Under 20 years old.

Answer: B

Question 5.
When a Web user "clicks through" from one site to a second site, buys a product on the second site, and then the second site pays a commission to the first site for the referral, we call this process:

A. Link referral.
B. Banner commissioning.
C. Affiliate marketing.
D. Co-advertising.

Answer: A

Question 6.
Notational money is:

A. A financial transaction made without the use of paper documents.
B. An electronic medium for making payments.
C. Value stored and exchanged by formal authorization.
D. A marker representing value.

Answer: C

Question 7.
In which one of the following ways do Online Auction Sites like Ebay make money?

A. By taking a percentage of each transaction
B. By providing escrow services
C. By charging for shipping and handling
D. By providing payment services via Credit Card

Answer: A

Question 8.
Jackie has an e-card that she waives at the turnstile to enter the subway. 

What type of smart card is she using?

A. Credit card
B. Contactless card
C. Contact card
D. Purchase card

Answer: B

Question 9.
Which of the following is an example of a general purpose pure-play e-tailer?

A. Store A does not have a physical location and sells a variety of products online.
B. Store D has a physical location. A variety of products are sold.
C. Store B does not have a physical location and sells a specific type of product.
D. Store C has a physical location and a Web site. A variety of products are sold.

Answer: A

Question 10.
Collaborative filtering software is:

A. Best for most endeavors.
B. Software that is user-controlled.
C. Software that keeps track of users' movements to interpret their interests.
D. Illegal, but popular.

Answer: C

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