Question 1.
The goals for effective usability in an e-commerce site are to get customers to:

A. find, compare and revisit.
B. visit, learn and return.
C. find, learn and review.
D. visit, learn and purchase.

Answer: D

Question 2.
Which of the following is the most effective way to build community with your online storefront?

A. Provide a quantity discount.
B. Generate an automatic order confirmation.
C. Create an incentive-based program.
D. Accept several different payment options.

Answer: C

Question 3.
Which of the following is often used in place of photo identification and a signature whenever a credit card is used in an e-commerce transaction?

A. Billing address verification
B. Cookies deposited by the site's shopping cart
C. The purchaser's public key
D. Information verified by a Public Key Infrastructure (PKI) company

Answer: A

Question 4.
The details of an e-commerce site order can be kept in memory, stored on the visitor's computer or stored on the Web server. This ability to remember the details of an order is known as:

A. persisting an order.
B. profiling an order.
C. tracking an order.
D. filling the shopping cart.

Answer: A

Question 5.
You are transitioning from a traditional "brick-and-mortar storefront that accepts credit cards to a new e-commerce storefront. 

Which payment method would be most appropriate during the transition?

A. Cash on delivery (c.o.d.)
B. Credit card with offline processing
C. Advance payment using check or money order
D. Open Buying on the Internet (OBI)

Answer: B

Question 6.
Which of the following site creation models would be most appropriate for a site needing easy administration and implementation as well as minimal business owner control?

A. Online instant storefront
B. Mid-level offline instant storefront
C. Mid-level online instant storefront
D. High-level offline instant storefront

Answer: A

Question 7.
Before you can conduct usability testing, you should:

A. identify the most-traveled path of your site.
B. publish your site to a production server.
C. identify browser compatibility issues.
D. identify your potential customers.

Answer: D

Question 8.
You are planning to install a database server in a mission-critical environment. 

What is the best way to ensure continuous data availability and reliability?

A. Install a multiprocessor server.
B. Establish a strict security policy.
C. Provide fail-over clustering.
D. Install multiple hot-swappable hard disk drives.

Answer: C

Question 9.
A customer has placed an online order. The order has been written to a database for processing and the customer's credit card has been charged. 

What is the last interaction with the customer during the order process?

A. Redirect the customer to the home page.
B. Send a confirmation e-mail message to the customer.
C. Update the customer profile.
D. Send a shipping notification via e-mail to the customer.

Answer: B

Question 10.
Which of the following is the most effective option for detecting a site attack by someone who wants to modify your customer database?

A. Using antivirus software
B. Implementing a firewall
C. Limiting the open ports on the system
D. Using an intrusion detection system

Answer: D

	Web www.certsbraindumps.com